On Valentine's Day, Linda Basch, President of the National Council for Research on Women, wrote an op-ed calling for greater gender equity:
This Valentine's Day, skip the chocolates and the teddy bears. Don't bother with expensive flowers or that revealing lingerie you've been eyeing. Quite frankly, many of us are just not in the mood. What women really want, in these volatile times, is greater economic opportunity and security.
In an attempt to find answers to questions pertinent to business challenges and changes faced today, PricewaterhouseCoopers invited global academics, politicians, and business leaders to share their views on the gender gap and how it will impact the future.
As has been pointed out with increasing frequency, a certain group think has been widely blamed for the economic crisis we find ourselves in today. Studies indicate that women are more comprehensive thinkers and less attracted to excessive risk than are their male peers.
Submitted by afiorino on Mon, 02/08/2010 - 12:42pm
World Bank Managing Director Ngozi N. Okonjo-Iweala formally launched a Private Sector Leaders Forum (PSLF) with IFC Executive Vice President Lars Thunell and World Bank Vice President Danny Laipziger at the World Economic Forum January 2009 summit in Davos, Switzerland. This innovative public-private partnership is the latest initiative of Gender Equality as Smart Economics, the World Bank Group’s Gender Action Plan (GAP).
This article focuses on the need for consumer goods companies to target both men and women in their advertising, not just women. By appealing to “parents and children” and not “mothers and children,” companies will gain access to a new market opportunity.