Advertising, Marketing & Stereotypes

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

Reality on MTV: Gender Portrayals on MTV Reality Programming

In a new report, the Parents Television Council examines the good, the bad and the ugly of MTV’s most-watched reality programming. PTC’s new study, “Reality on MTV: Gender Portrayals on MTV Reality Programming” is based on a content analysis of the most popular primetime cable reality shows among children and teens ages 12 to 17 during the 2011 TV season. The top four programs all aired on MTV and include: “Jersey Shore,” “Real World,” “Teen Mom 2” and “16 and Pregnant.” To view PTC’s full report, click here

URL: 
http://www.parentstv.org/PTC/publications/reports/MTV-RealityStudy/main.asp
Syndicate content