Communications, Culture & Society

Asia is probably the region of the world that is both furthest ahead and farthest behind on the gender issue. In Singapore, many women are in management, while in Japan, less than 10% of management positions are held by women. Yet in both locations, the issue of gender is emerging as a key business lever.
 

Throughout your life pink has been symbolic. Since the day you were born and a pink cap was placed upon your head, the color partly defined who you were and who you felt you could or could not become. At times pink was confining, girlish, degrading, liberating or all of these.

But today a growing number of women who are at, or heading for the top, are comfortable with their own pinkness-the color, the attitude, and the opportunity it represents. They are embracing their femininity along with their strength, their compassion and resilience, power and passion.
 

This article focuses on the banking and financial sector to demonstrate that even the most damaged sectors, in the current downturn can release significant sales and marketing value by crafting a more effective approach towards women.
 

This article focuses on the need for consumer goods companies to target both men and women in their advertising, not just women. By appealing to “parents and children” and not “mothers and children,” companies will gain access to a new market opportunity.