Survey: Put Her in the Driver's Seat: Social Tools Empower Women's Car Buying Process
Editorial:
From the article:
BlogHer’s most recent study explores how women use social media to help make decisions during the car purchasing cycle.
Methodology
In order to have a robust sample, the survey was fielded across two different populations online:
- The BlogHer network (26 million women)
- Total U.S. Online in 7 markets (Atlanta, Boston, NY, Chicago, Dallas, San Diego, Portland)
- 1,090 total women aged 18-76
- 377 total men aged 18-76
...
Key Takeaways for Automotive Manufacturers
- Social Media helps women get excited to buy a new car; blogs help calm her nerves and increase her confidence.
- Women still come to you: Your site, your dealership. Shape their experiences there
- Bring them real user experiences: On your site and on theirs.
- Be an aggregation point for women’s voices
- Participate and become a part of a woman’s social graph
Source:
BlogHer
URL:
http://www.blogher.com/put-her-drivers-seat-social-tools-empower-womens-car-buying-process
Date:
October 19, 2011
Affiliate:
0
What We Do
NCRW is a network of leading university and community based research, policy, and advocacy centers with a growing global reach dedicated to advancing rights and opportunities for women and girls. We also have a Corporate Circle comprised of senior diversity professionals from leading U.S. and global member companies and a Presidents Circle of college and university leaders who share our commitment. NCRW harnesses the collective power of its network to provide knowledge, analysis, and thought leadership on issues ranging from reducing women’s poverty to building a critical mass of women’s leadership across sectors.
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