Study: Impact of Group Settings and Gender on Meals Purchased by College Students
ALLEN-O'DONNELL, M., COTTINGHAM, M. D., NOWAK, T. C. and SNYDER, K. A. (2011), Impact of Group Settings and Gender on Meals Purchased by College Students. Journal of Applied Social Psychology, 41: 2268–2283. doi: 10.1111/j.1559-1816.2011.00804.x
Abstract
This study examines the impact of social context and perception of weight on calories purchased by college students in a natural setting. Not only did women in mixed-gender groups purchase fewer calories than did women in same-gender groups, but significant interaction effects exist among the gender composition of groups, perception of being overweight, and gender of respondents. Men modified calories purchased across mixed-gender and same-gender groups, purchasing more when in mixed-gender groups. The study helps address theoretical and methodological gaps in prior research and frames the findings in terms of variation of gender salience across social relational contexts.
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