How women are changing the tech world

Teaser:

USA Today profiles a new generation of female tech start-up founders.

Editorial:

Reshaping a time-worn narrative isn't easy. Social revolutions rarely are, especially when you're a woman trying to break into the boys' club that is Silicon Valley.

But an emerging class of early-stage tech start-up executives is helping dispel the notion that there isn't a leading role for them in the male-dominated valley.

Company founders and leaders are coming out of Google, Salesforce.com and elsewhere for the excitement of shaping a young business.

The emergence of young female tech founders and executives reflects sweeping change in the worlds of start-up companies and angel funding, where wealthy investors give money in return for a stake in a company. It underscores the enormous purchasing prowess of women online that is transforming the Web economy. As more consumers reach for their smartphones and tablets to shop and communicate, there is a pressing need for commerce sites that cater to women, who control 70% of online purchases worldwide, according to Lisa Stone, CEO of BlogHer, a digital media company.

Many of these inroads are being made by female-led start-ups that are fueling innovation and the digital economy. Women will influence the purchase of $15 trillion in goods by 2014, according to Boston Consulting Group.

[...]

Source:

USA Today

URL:

http://www.usatoday.com/tech/news/story/2012-06-04/female-tech-executives/55382536/1

Date:

June 7, 2012

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