From being treated as a quiet, supportive half of society, women who want to start a business in India now find the country to provide one of the most fertile environments based on indicators such as business confidence, motivation, financing options and other sources of support.
The finding is part of Dell Women's Global Entrepreneurship Study conducted across 450 women entrepreneurs from US, UK and India commissioned by Dell.
It reveals that 71 per cent of woman entrepreneurs in India have a branding in market for their businesses and eight in every 10 woman entrepreneurs are hiring which indicates an expansion spree in their individual businesses as well as increase in employment opportunities too.
"When I started my business I didn't even know how to write a business proposal for getting a loan sanctioned. But I was born to be a businesswoman and hence I could reach this stage without looking back," says Rita Singh, MESCO Steel Group who has been awarded the "Best Woman Entrepreneur of the decade" by FICCI.
Another entrepreneur Ishita Swarup, who owns a shopping portal 99 labels says, "Women have become more experimental and are slowly shedding their inhibitions of taking risk. I frequently meet women who want to start something of their own but are afraid of taking the plunge and always advise them to just make a plan and hit the market. Over thinking should be kept for handling crisis if there are any."