Champion® Athleticwear Celebrates 40th Anniversary of Title IX with Women’s Sports Foundation Board Chair and Olympic Athlete Benita Fitzgerald Mosley
From the press release:
A national survey commissioned by Champion shows a significant improvement in women’s participation in sports and fitness. In the survey, 100 percent of women ages 18 to 24 said they were encouraged to play sports, compared with 75 percent for women ages 25 to 34 and just 45 percent for women ages 55 and older.
During the anniversary event, Champion traced the evolution of sports bras from the very first prototype created in 1977 by Hinda Miller, Linda Lindahl and Polly Smith by sewing together two jockstraps to the latest fabric and design innovations debuting in 2012. What began with the original Jogbra, has expanded to more than 19 different Champion sports bra silhouettes designed for all type of fitness activities, levels of support and sizes.
For spring 2012, Champion introduced the new Champion Sweetheart Neckline Sports Bra and the Champion Seamless Adjustable Sports Bra, both launching at retail stores nationwide this month. In addition, the brand previewed more new sports bra styles planned for late summer and early fall.
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NCRW is a network of leading university and community based research, policy, and advocacy centers with a growing global reach dedicated to advancing rights and opportunities for women and girls. We also have a Corporate Circle comprised of senior diversity professionals from leading U.S. and global member companies and a Presidents Circle of college and university leaders who share our commitment. NCRW harnesses the collective power of its network to provide knowledge, analysis, and thought leadership on issues ranging from reducing women’s poverty to building a critical mass of women’s leadership across sectors.
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