Banks Wooing Wealthy Women CEOs Promise This Time Is Different
Editorial:
From the article:
While banks have courted women clients in the past, Wells Fargo, Citigroup Inc., Barclays Plc and others are increasingly focused on getting the assets of high-earning women executives, said Sylvia Ann Hewlett, founding president of the New York- based Center for Work-Life Policy.
They’re targeting them now through these events that bring “like-minded” women together rather than overtly selling products, said Lisa Caputo, founder and former chairman and CEO of Women & Co. at Citigroup. It’s a more prudent strategy since women don’t react well to “financial services wrapped in pink,” an approach that some firms have taken in the past, said Caputo, who is now executive vice president of marketing and communications at the Travelers Cos. in New York.
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Source:
Bloomberg Business Week
URL:
http://www.businessweek.com/news/2011-12-15/banks-wooing-wealthy-women-ceos-promise-this-time-is-different.html
Date:
December 15, 2011
Affiliate:
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