Insights 31: "Using Corporate Social Responsibility to Motivate and Retain Female Employees"
There is no doubt that the ability to attract, motivate, and retain a talented pool of employees is crucial to any company’s success. Representing about 50% of the total U.S. labor force, female employees are an important force driving not only firm performancebut also our national economy. Interestingly, findings from marketplace polls and academic research suggest that women place more importance on the role business needs to play in society when selecting their employers, and that women seek power and leadership in the workplace not so much for personal gains, but to make a difference and make the world a better place. Given the fact that corporate social responsibility (CSR) occupies a prominent place on the global corporate agenda in today’s socially conscious climate, we collaborated with Hewlett Packard to explore the effect of CSR on retaining and motivating female employees.
What We Do
NCRW is a network of leading university and community based research, policy, and advocacy centers with a growing global reach dedicated to advancing rights and opportunities for women and girls. We also have a Corporate Circle comprised of senior diversity professionals from leading U.S. and global member companies and a Presidents Circle of college and university leaders who share our commitment. NCRW harnesses the collective power of its network to provide knowledge, analysis, and thought leadership on issues ranging from reducing women’s poverty to building a critical mass of women’s leadership across sectors.